Rich media what is it

Rich media helps you to present content in a way that helps visual learners to retain more information. If a visitor is presented with the same content delivered in both a blog post format and video, a healthy percentage of people will choose the video. Without that complementary content, you might have a hard time keeping eyes on your content.

Additionally, spreading your content across rich media like podcasts and infographics broadens your reach and increases your brand awareness. Take a look around your industry. How many of your competitors are supplementing the content that they publish with rich media?

Chances are, there are very few, if any, that have made it a central part of their content marketing strategy. Rich media provides a perfect way to increase the value of the content that you publish and to catch the eyes of your prospects by standing out from the competition.

Rich media content and ads increase engagement with visitors. Rich media content gets users engaged on the page and helps them to better understand the topics that you are discussing. In a study by Adform , they examined how rich media performed when compared to standard digital ad displays. The results were promising. Adform found that ads that used rich media saw engagement rates of The study went even further, breaking down key performance metrics for rich media display ads by industry.

While all industries showed higher levels of engagement than traditional banner ads, some industries benefitted more than others. Video and other rich media elements keep visitors from bouncing by holding their attention and increasing the chances that they stick around to engage with the page.

They also created short informational videos featuring tips and answers to frequently asked questions for their visitors, typically focused around the subject of the blog post. At the end of the video, viewers were given a clear CTA. Interstitial ads are mostly full screen which gives a better view and leaves no loopholes to ensure that the viewers never miss it. The locked position helps best to track user behaviours. The user can have two options: either to close the ad and proceed further or to click on the ad and reach the corresponding webpage.

Interstitial ads also support HTML-5 elements and banner videos. The ad will appear as a teaser on the webpage. Interested users can click or hover the mouse on top of it. By doing so, the ad will push down the webpage content to display it fully.

The main advantage of this ad is that it does not hide the content of the webpage and, therefore, generates more ad views. The multi-directional format is relatively new in the advertising world. This type of ad expands as per its position on the web page. If the ad is placed on the right side of the page, it will automatically expand towards the left side when a user clicks on it or vice versa. As these types of ads are relatively new, there is not much demand for it yet within the market. This is an ideal option when you are actively pursuing customer engagement.

They help to grab customer attention with multiple images, videos or a combination of both. The user sees a small ad initially. This can be expanded either by hovering or clicking on it. In the next stage, the entire screen is dimmed, and a lightbox appears, showing the full ad that the user can interact with. Over the years, marketers have learned that when it comes to uplifting brand awareness, interactive ads work the best. Besides, it helps in allowing instant data capture, purchase intent and message association.

By providing a more engaging and interactive experience, marketers can effectively capture the attention of users. Banner ads often have limited space to display your messages. The main problem with static ads is that they are allowed only one frame, which will be even smaller when viewed through a tablet or a mobile screen.

Rich media ads, on the other hand, lets marketers advertise on a larger scale no matter what device is used. Here, advertisers have the flexibility to integrate two or more media functions to enhance the viewer experience. You might have come across the term banner blindness. This is a phenomenon which causes visitors to subconsciously ignore any banner-like information displayed on websites. Advertisers are always trying to overcome banner blindness by using rich and fun-filled banner ads to engage with customers.

Since rich media ads are relatively new, customers take close notice of it the moment it appears on the screen. This could significantly impact their buying decision. Rich media is a fantastic way of engaging with customers.

Why it is so unique when compared to other types of ads is because of the fact that it has all the essential elements incorporated to elicit customer engagement. Click-through rate CTR was the only factor they could use and track user behaviour. Various aspects such as video and audio plays, plus different types of interactions can be analyzed and tracked with ease. With the extent of options and content available on the internet, it comes as no surprise that users these days have a short attention span.

This sheds light on the importance of including video content. In the age of faster internet, interactive video content is becoming one of the surest ways to interact with the customers. With so many video sharing sites such as YouTube, Daily motion and so on, video ads are an excellent way to gain user engagement. When it comes to conversion rates, rich media ads outperform the standard ads at a higher level.

Machine intelligence is an umbrella term that's used to describe the accuracy of a machine learning ML , deep learning DL or classical algorithm output. In business-to-business B2B marketing, the term is also being used to describe a growing market segment for information technology IT View Full Term. By clicking sign up, you agree to receive emails from Techopedia and agree to our Terms of Use and Privacy Policy.

The term rich media refers to a specific type of installations on the Web that are more functional and interactive. The core definition of rich media is that it is a Web page ad that contains video or interactive features.

One of the more common types of rich media is a video or graphic advertisement that changes according to mouseover events or mouse clicks. As the user navigates the ad, it moves, expands or presents different display options. Rich media ads, as the name suggests, are an amalgamation of rich media viz. The intent is to make ads more interactive and deliver better user experience. In layman language, you can think of these ads as one-size-fits-all or one-ad-serves-all solution.

Rich media ads are like visualizations brought to life. Try imagining a banner having static background and dynamic foreground behaving as per your on-screen movements. Sounds fascinating? I think so. HTML5 technology gives publishers the platform to create these ads. And tools out there allow users to add intriguing elements to them. Most of these tools offer free usage to some extent. And some might even help you with readymade templates.

Likewise, Gimbal is widely-known as a tool for creating mobile specific rich media ads. Rich media ads are sheer beauty and creativity. Plus, they bring in money. Take a look at these popular rich media ad formats and decide which one catches your eye. Ruling at the top header of the webpage, banner ads are the most widely used canvas.

Banner ads are most likely to be seen because of their above-the-fold factor. As a rich media banner ad, advertisers get the option to convert a static image banner to an appealing motion poster. This is probably an advertisers-and-publishers-favorite-format. Characteristics: Spacious, high viewability, less load time, high engagement, high click-through.