Why is important to evaluate an event

Company needs: What does your next event need to achieve? Consider growth, profit, revenue, market share or something else entirely, like leads, donations, and social media buzz. Metrics: Develop metrics that can track success to see how your event has grown and evolved. This will also keep everyone focused on clear goals.

Do you have a long-term vision for your company and events? Or perhaps a stretch goal that will really push your team to aim high? Instead, benchmark progress toward a goal and adjust your plan as you go.

Set a timeline for when you will review your progress towards goals. Think about these three things: Team: Does your current event team posses all the right skills needed to execute on your vision?

Do you need to hire more people or up-skill staff? Tools and tactics: What specific ideas do people have? This is a great time to brainstorm specific tools to implement and campaign ideas to test. Processes: Go back to your notes on successes and areas for improvement. Can you put in place specific workflows, reviews processes, or collaborative tools that will help you sustain best practices and avoid bad ones?

From the evaluation session, the event planners can learn from their experience and gain deeper understanding of operational success, etc. In the evaluation process, both clients and stakeholders in events insist a report on how their resources have been used and to which extent objectives have been accomplished.

Some others also places importance on the impact of events such as economic, political, physical etc. Those impacts can also be included in the evaluation process. Moreover, the social impact can be seen through the enhancement of community spirit and the outcome of social benefits as well.

Collecting information for the evaluation process should not be dismissed and needs to be conducted carefully and appropriately. The amount of information depends on each event in terms of size, scale, participants etc. However, the amount of information will exceed one's expectations even if it is such a small event where there is no formal research conducted. The collected sources of information should be well-analyzed, or else the analysis would be subjectively done, i.

The analysis, of course, turns out to invalid and worthless. When it comes to organizing events, identifying the core objectives is highly crucial because it helps event organizers and coordinators to focus on what should be done to reach the objectives.

Event objectives also play a vital role in assuring stakeholders the event's effectiveness. Overall, stakeholders want to make sure that event organizers coordinators really put the money to work by spending it effectively and wisely. Use your phone or a note pad to write down observations on the day.

It will help you remember what happened more accurately. If one bad thing happened on the day, you might forget about all the positive things that happened…or vice versa. You could ask them directly and make a note of their feedback. But a more fun way to get feedback on the day is to make it part of the event. You could, for example, offer guests a swag bag if they leave their feedback on your event app.

You can also make it interactive by setting up two dustbins by the exit. There are a number of online survey tools like Survey Monkey you can use for that purpose. They will make it quick and easy to create a feedback form. Alternatively, you can also create your own feedback form and send to your guests. Thank them for attending and explain why their feedback is important to you. Tip: For examples of event feedback questions, take a look at this guide. A good way to keep track of media mentions is to set up a Google Alert with your event name.

Knowing exactly how successful an event was is equally important to the event sponsor. They need to have made a return on their investment. They need to have increased brand recognition, enhanced their brand profile, delivered on the event promises and created positive PR as a result.

They may need to justify further events and event evaluation gives them the data to do that. You can evaluate an event in a number of ways.

Each can deliver measurable KPIs as well as intangible feedback you can report on. Most corporate event attendees and those at trade shows expect some kind of feedback request when they attend. That will be either a live survey during the event, a post-event feedback form, a questionnaire within the event app or something else.

Non-corporate event attendees are not so used to this so it pays to warn them in advance that they may be asked for feedback. Again, you can use the event app, questionnaires, email questions, social media polls, live surveys or something else to gather data.

Attendee feedback is a critical measure of the success of any event. Asking the people who attended will give you their impressions and feelings towards the event. You can collect this information using post-event surveys, questions over social media, email followups or something else.